Thursday, January 3, 2013
It's Just Like Riding a Bicycle
Monday night at midnight, amid champagne, snacks, and thoughts of Dick Clark and Guy Lombardo, WCLV became the nation's newest public radio station. The most noticeable change is the absence of commercials as we have known them in WCLV's first 50 years.
In public radio, they're called underwriting announcements. They're either 15 or 30 seconds. Like Jack Webb in "Dragnet," they're limited to "just the facts."
The "First Program" is still on 104.9. So are the Pet News, the Movie Quiz, news, traffic, and the other items you hear on WCLV between 6 and 10 a.m. Our first pledge drive will be in February.
Before I came to WCLV in 2001, my checkered radio career included stints at three public radio stations. How to host a pledge drive will come back to me. It's just like riding a bicycle.
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