Custodian of the Tiara of Traffic

Custodian of the Tiara of Traffic
Wearing a heavy coat indoors? It's Cleveland, folks. Of course we do!

Tuesday, February 23, 2016

Radio is Like Thanksgiving Dinner

Most of the music that you hear on WCLV is played by clicking on a computer cut on a screen in master control. We still have the thousands of CDs.  It's just a lot quicker to click on a cut than to (1) open the CD case; (2) press "open" on the CD player; (3) wait for the drawer to slide out; (4) load in the CD; (5) wait for the CD to slide back in before you (6) push the button for the track you want and (7) wait for that track to show in the display. You know this from your own CD players.

A volunteer is helping us enlarge the number of on-air music selections by adding computer cuts from older CDs in our library.  Recently I asked him, after he'd been working with us for three months, whether he had any observations about what he had seen here.

He said, "This is a LOT of work."

On the air, we don't detail all that is done to produce what you hear, much the same way that the host at Thanksgiving doesn't describe all the preparations once you arrive for dinner.  The turkey, ham, stuffing, sweet potatoes, green bean casserole and pumpkin pie are there for you to enjoy. You shouldn't have to listen to a litany of preparation stories.

The volunteer added, "I used to think that you guys were just reading the newspaper and drinking coffee and every so often, announcing the music."

I replied, "We make you THINK we are."